Advertising & Marketing Course (AEC)| LaSalle College Montréal

AEC in Media Strategies and Advertising

AEC | NWY.1Q | AEC in Media Strategies and Advertising

The Media Strategies and Advertising (AEC) program prepares the next generation of communications professionals and enables those currently working in the industry to refresh their skills. Courses offer an initiation to the field of marketing as well as advertising and its strategies.

Graduates will be able to fulfill their job descriptions as soon as advertising or media agencies hire them, developing and producing effective communications that will catch the public’s attention.

Program availability

Innovative Learning Spaces

LaSalle College’s active learning classrooms are equipped with ergonomic furniture and cutting-edge technology appreciated by students and teachers alike.

Entrepreneurship can be learned!

The Bootcamp is a series of activities organized for our students and mainly focuses on the understanding of management tools to start a business and succeed.

International Student Entrepreneurship Contest

International Entrepreneurship Contest

The International Student Entrepreneurship Contest allows LCI Education network students to obtain expert advice to help them develop their business plan.


  • At the Montréal campus.

This program was designed for students to acquire the necessary skills to create effective media strategies for promoting products and services. It also trains students to be conscious of visual aspects and to be aware of recent promotional and technological developments in the industry.

This program leads to an Attestation of College Studies (AEC).

  • Advertising agencies, communications and marketing departments
  • Media placement agencies
  • Radio and television stations (as creatives or representatives)
  • Newspapers and magazines (as representatives)
  • Public relations or marketing agencies
  • Public service, non-profit or para-governmental agencies
  • The three levels of government

Have a training deemed sufficient and meet the admission criteria set for college studies.

Semester 1

  • Introduction to Graphic Design (60 h)
  • Writing and Revising Texts related to the Field (45 h)
  • Introduction to Marketing (45 h)
  • Advertising and Promotion (60 h)
  • Job Tasks Analysis and Observation (45 h)
  • Social Media and Communication (45 h)
  • Law Principles Relative to Media and Advertising (60 h)

Semester 2

  • Graphic Design II (60 h)
  • Interpersonal and Professional Communication (45 h)
  • Strategic Marketing (45 h)
  • Ideation in Advertising (60 h)
  • Commercial Research and Monitoring Methods (45 h)
  • Advertising Mock-ups (45 h)
  • Consumer Behavior (45 h)

Semester 3

  • Graphic Design III (60 h)
  • Current Topics in Media and Advertising (45 h)
  • Strategies and Positioning in Advertising (60 h)
  • Final Project I (60 h)
  • Final Project II (45 h)
  • Internship (180 h)

* The College reserves the right to substitute some courses.

The use of a laptop computer is mandatory (learn more). Standard or student license software must be installed when requested by teachers.

Required software: Standard or student versions of Adobe Creative Cloud and Microsoft Office (or equivalent suite).*Language of required software must correspond to language of instruction.

The following features are required for Macs and PCs:

  • Operating System: macOS version 11 (Big Sur) or Microsoft Windows 10 *64 bit performant (version 22H2 or later, LTSC versions are not supported);
  • Processor: Mulitcore Intel (or equivalent newer CPU);
  • Memory: 8 GB (16 GB recommended);
  • Hard Drive: 500 GB (recommended);
  • Screen: 13" with a resolution of  1280 x 800 (minimum);
  • Connectivity: WIFI
  • Accessories: An integrated or external webcam and microphone as well as headphones are required. (A mouse and an extended screen system are also recommended for long term comfort and progressive productivity).