Fashion Marketing Online Course (AEC) | LaSalle College Montréal

AEC in Fashion Marketing - Buyer's Profile (Online)

AEC | NTC.1H | Online
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AEC | NTC.1H | AEC in Fashion Marketing - Buyer's Profile (Online)

The Fashion Marketing—Buyer’s Profile online program is geared towards teaching you an exciting profession where you can expose your talent, and even influence future fashion collections!

During your training, you will learn how to develop professional skills in buying, marketing, apparel distribution, fashion trends, targeting and communications.

Your intuition and sense of aesthetic will be useful to analyze and predict fashion trends.

Prepare yourself for the exciting, competitive and multi-faceted world of fashion!


Program availability

About E-learning

Learn more about this stimulating and interactive training method.

Joan Guay

Discover This Tutor's Variety of Teaching Methods

Fashion tutor Joan Guay has an original approach in exploring different creative spheres and passing on her knowledge to students.

Open House

Virtual Open House

Join us during our next Virtual Open House to discover why thousands of students choose LaSalle College.

Blended e-learning

  • Distance learning combining self-study at your own pace (asynchronous) and guided sessions with a live tutor (synchronous)
  • High-quality training with rich media content
  • Continuous evaluation of your understanding of the subject at hand
  • A variety of courses available remotely
  • A combination of virtual classes, self-guided training, and homework for a minimum amount of class hours and a maximum amount of freedom
  • Virtual evening classes
  • Length of program: 16 months
  • 20 hours/week of work (includes self-guided training, virtual classes and individual study time)

This program leads to an Attestation of College Studies (AEC).

After completing the Fashion Marketing E-learning program, you will have earned your diploma from LaSalle College, and gain access to the following fields of employment:

  • Purchase, sale, promotion and distribution of fashion merchandise
  • Predicting styles & trends
  • Evaluating target clientele needs
  • Managing communication
  • Managing marketing strategies

If you have these qualities or skills, then a career in Fashion Marketing may be for you!

  • Aesthetic sensibility
  • Creativity
  • Interest in public relations and teamwork
  • Dynamism and initiative
  • Interest in business
  • Strong interest in fashion and everything connected to it
  • Ability to communicate with and convince people
  • Fibre and textile kit
  • Adobe CC Suite

Have a training deemed sufficient and meet the admission criteria set for college studies.

Term 1

  • The History of Fashion 60 h
  • Fibres & Textile Analysis 60 h
  • Fashion Marketing 60 h
  • Fashion Occupations 45 h

Term 2

  • Creative Software Applications 60 h
  • Accounting in Fashion Marketing 60 h
  • Planning a Selection of Clothing and Accessories 45 h
  • Retailing Business Study 45 h

Term 3

  • Budget and Financial Planning 60 h
  • Business-to-Business Sales 60 h
  • Choosing a Selection of Clothing and Accessories 45 h
  • Business Communications 45 h

Term 4

  • Managing Fashion Merchandise 45 h
  • Marketing and Planning Approaches 45 h
  • E-Commerce 45 h
  • Integration Project 120 h

Length of program: 16 months.

20 hours/week of self-guided training, evening virtual classes and individual study time.

This 900-hour program leads to an Attestation of College Studies (AEC) that is accredited by the ministère de l’Éducation et de l’Enseignement supérieur (MEES).

This training program is available in English and French.

Consult our self-guided training catalogue if you want to take any of these courses individually (without earning a diploma).

  • Computer with 64 bits 3 GHz processor
  • Windows 7 or higher; or Mac OS v.10.7 or higher
  • Minimum 4 GB of RAM (8 GB of RAM recommended)
  • Hard Drive 500 GB
  • Graphics card
  • High-speed internet access
  • Screen with minimum resolution of 1080 x 900 (1280 x 1024 recommended)
  • Sound card, headphones and microphones
  • Application software and peripherals required for the course
  • Burner, blank CDs and DVDs
  • Flatbed scanner

Please note that certain software may not be compatible with a Mac computer. Students are responsible for verifying their compatibility.

Software and materials are necessary and may incur fees. Your tutor will supply you with a list of required software and instructions on how and where to download them at the best price.