AEC in Fashion Marketing - Buyer's Profile

Blended e-learning

• Distance learning combining self-study at your own pace (asynchronous) and guided sessions with a live tutor (synchronous)

• Master the tools and get to know the methodologies for purchasing strategies
• Acquire a deeper knowledge of brands and their strategies, the major markets, and the challenges of distribution and consumption.
• Integrate the new dimensions of the client experience into the purchasing strategy 
• Learn the specifics of fashion products 
• Understand the vocabulary of the fashion industry
• Explore various trades and functions within the fashion industry. 
• Understand processes and manage contracts. 
• Master the tools and get to know the methodologies for purchasing strategies
• Evaluate the needs of target customers and meet communication needs

This program leads to an Attestation of College Studies (AEC).

• Distribution and Retail jobs: Retail buyers, Collection analysis and development, Retail Planners, Merchandise Coordinator, Collection Directors, Commercial Buyers (Showroom), E-commerce
• Marketing jobs: Merchandising and retail coordination, concessions and e-commerce, Collections Merchandising Representative (showroom, fashion show, etc.), Operational Marketing, Experience management, Manager, Collections strategy
• Communication jobs: Social media specialist, Communication and Press Department, Artists and VIP management, Collection communication, Editorial

• Entrepreneur
• Creative 
• Trend setter
• Loves team work
• Aesthetic sense 

Have a training deemed sufficient and meet the admission criteria set for college studies.

Semester 1

• The History of Fashion (60 h)
• Fibres & Textile Analysis (60 h)
• Fashion Marketing (60 h)
• Fashion Occupations (45 h)

Semester 2

• Creative Software Applications (60 h)
• Accounting in Fashion Marketing (60 h)
• Planning a Selection of Clothing and Accessories (45 h)
• Retailing Business Study (45 h)

Semester 3

• Budget and Financial Planning (60 h)
• Business-to-Business Sales (60 h)
• Choosing a Selection of Clothing and Accessories (45 h)
• Business Communications (45 h)

Semester 4

• Managing Fashion Merchandise (45 h)
• Marketing and Planning Approaches (45 h)
• E-Commerce (45 h)
• Integration Project (120 h)

• Microsoft® Windows 10 Professional Operating System.
• Intel® or AMD® 32 bit or 64 bit multi-core processor 
• Minimum memory of 8GB RAM
• 1To hard drive
• Internet access
• Chrome Browser
• Minimum screen resolution: 1920x1080 (recommended)
• Sound card
• Headphones and microphone

• Microsoft Office, Adobe CC Suite
• Fibers and textiles kit (available upon request at CL.IP)