Social Media Strategy Program (AEC) | LaSalle College Montréal

AEC in Social Media Strategy

AEC | NWY.1X | AEC in Social Media Strategy

Demystify the secrets of social media with the Social media strategy AEC

The virtual world is now unavoidable, and demand for community managers grows every day. Social media is truly important for clients, whether used to generate customer loyalty or improve the customer experience. This means that responsiveness is important in terms of implementing changes, and developing, operating and expanding businesses.

Community managers are responsible for the organization’s brand—they take charge of its reputation and inform the company of the competition’s practices and industry trends. They analyze the situation to gauge the efficacy and functioning of the strategies in place, with the aim of improving future actions.

The Social media strategy AEC teaches students how to develop, write and optimize promotional texts online, communicate with different web communities, and prevent and manage crises.

Program availability

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  • At the Montréal campus

This program aims to teach students the concepts behind and use of the tools necessary to:

  • Contribute to creating and implementing marketing strategies and content
  • Schedule posts
  • Create and edit content
  • Publish content
  • Promote posts
  • Analyze performance indicators
  • Maintain links with the community

This program leads to an Attestation of College Studies (AEC).

Graduates will have the opportunity to work in responsible positions such as:

  • Community manager 
  • Community manager and digital content creator 
  • Digital communication specialist 
  • Social media and content creation specialist 
  • Communication and social media specialist 
  • Social media manager 
  • Community manager and digital communication specialist 
  • Content creator 
  • Digital marketing coordinator 
  • Social media and web communication manager 
  • Communication and social media manager 
  • Social media and web content coordinator 
  • Social media marketer 
  • Web strategist 
  • Social media strategist
  • Writing for Web (60 h)
  • Web Communication Strategies (60 h)
  • Web Strategy (45 h)
  • Digital Graphic Design (60 h)
  • Web Project Management (60 h)
  • Social Media Planning (75 h)
  • Optimizing Social Media (75 h)
  • Interacting with an Online Community (75 h)
  • Internship (390 h)

* The College reserves the right to substitute some courses.

High school diploma (DES) or equivalent or considered to have a sufficient level of education and meet the College Education Regulations: 

Applicants are eligible for a study program leading to an attestation of college studies (ACS) if they have a level of education that is deemed sufficient by the college and they meet one of the following criteria: 
 They interrupted their full-time studies or pursued full-time post-secondary studies for at least 2 consecutive semesters or 1 school year
 They are covered by an agreement between the college and an employer or they are benefiting from a government program
 They interrupted their full-time studies for one semester and pursued full-time post-secondary studies for one semester
 They have earned a diploma of vocational studies

The Social Media Strategy program targets those interested in social media and who would like to work in social media management. Future students are interested in a particular field and are prepared to work for a specific company’s brand.

The use of a laptop computer is mandatory (learn more). This laptop must be equipped with the Windows operating system to work with all software. Standard or student license software must be installed when requested by teachers.
We recommend purchasing an external numeric keyboard if your laptop does not already have one. 
Mandatory software: MS Office suite (Word, PP, Excel)