Fashion marketing

Graduates Compete in ENTREPRISE 2018

Information Request
May 14, 2018

The ENTREPRISE 2018 event ended the year with style for students in their final year of LaSalle College’s Fashion Marketing program.

This past April 24, at the Centre Pierre-Péladeau, six finalist teams presented their fashion business concepts to a panel of prestigious fashion-industry personalities.

This annual event allows graduating students to present their most creative business projects, which incorporate all the knowledge they acquired over the course of three years of studies.

One by one and before an enthusiastic audience, the finalist teams unveiled their carefully orchestrated business presentations. From market entry to supply chains and budgets to communications strategies—they covered it all.

The winning team, Évo, enjoyed a decisive win across the board. Their folding luggage concept, made from recycled plastic, won them the People’s Choice Award, the Sustainable Development Award as well as the night’s grand prize—Best Business Concept.

Ranging in age from 20 to 25, Michelle Dimas-Bassalo, Kelly Therrien, Laura Bao, Steffy Thanh Van Ho and Malorie Phelan received a $2000 grant offered by Ardene, the event’s official partner.

The panel included the following members:

  • Brad Evans, Frank And Oak’s retail sales director 
  • Debbie Zakaib, mmode’s general manager
  • Michelle Laberge, Reitmans’ marketing director
  • Franco Rocchi, Le Château’s executive vice-president
  • Sophie Beauchamp, Ardene’s senior marketing director
  • Robert P. Hayes, Pilgrim’s CEO

The winning team was featured in a 24H newspaper article. You can also see the photos on Facebook here.


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