Fashion Marketing Course (DEC) | LaSalle College Montréal

DEC in Fashion Marketing

DEC | 571.C0
DEC | 571.C0 | DEC in Fashion Marketing

The DEC in Fashion Marketing is the perfect way to combine one's passion for fashion with one's entrepreneurial spirit. 

In this dynamic program, students immerse themselves in the captivating world of fashion merchandising, where creativity and marketing meet to create a stimulating combination. Accompanied by passionate professionals, students have the chance to take part in a variety of events, conferences, and inspiring fashion trips to keep up with market trends and keep in touch with the local and international fashion industry.

From fashion product development to ecommerce management, the Fashion Marketing program takes a hands-on approach, with projects that can be customized to suit individual interests. The multi-faceted aspect of this training offers students the opportunity to acquire skills in all aspects of marketing, and to specialize according to their interests and aspirations.

As of now, at LaSalle College, students have the option to study in both French and English. It is our bilingual option.

Program availability

Entrepreneurial Spirit Takes Centre Stage

During the large-scale event ENTREPRISE, graduates present innovative business ideas to a jury composed of renowned members of the fashion and business industry.

Fashion Trips

Our students have the chance to enrich their learning with two school trips that explore the world’s major fashion capitals: New York and Paris-London.

Spotlight on Our Graduates

For nearly 50 years, the International School of Fashion, Arts and Design has been propelling young talent nationally and internationally.


  • At the Montréal campus.

Real-time remote learning

  • Training provided entirely in distance mode, with a teacher and in real time (synchronous)
    • Semesters 1 to 6: two presences required on campus per semester for a maximum of 15 weekdays

A career in marketing culminates in a management role within the evolving world of fashion. Your LaSalle College training will help you achieve goals within this multi-billion dollar industry.

This program leads to a Diploma of College Studies (DEC).

Holders of a Diploma of College Studies (DEC) in Fashion Marketing can pursue university studies.

LaSalle College has reached special agreements with numerous universities, allowing its graduates to obtain equivalence credits for courses successfully completed.

  • Assistant buyer 
  • Communications Coordinator
  • Marketing and visual presentation coordinator
  • Social network coordinator
  • Media relations consultant
  • Digital marketing consultant
  • Marketing / market / trend analyst
  • Web marketing specialist
  • E-commerce marketing manager 
  • Customer experience manager
  • Owner-manager of own retail business
  • And many others.

To have obtained a Secondary School Diploma (DES)


To have obtained a Professional Studies Diploma (DEP) and completed the following courses:

  • Language of Instruction from Secondary V
  • Second Language from Secondary V
  • Mathematics from Secondary IV


To have obtained an equivalent education or an instruction deemed sufficient. Every case will be analysed by the College.

Semester 1

  • Fashion Industry and its Careers (45 h)
  • Creative Technologies (75 h)
  • Introduction to Fashion Marketing (45 h)
  • Fashion Culture (60 h)
  • Fashion Communications (60 h)

Semester 2

  • Visual Presentation Strategies (45 h)
  • Fundamentals of Textiles (60 h)
  • Social Media Strategies (45 h)
  • Methodology (45 h)
  • Consumer Behaviour (45 h)

Semester 3

  • Data Research and Analysis (45 h)
  • Planning a Fashion Presentation #SMCL (120 h)
  • Innovations (45 h)
  • Introduction to Finance (60 h)

Semester 4

  • Trend Forecasting (45 h)
  • Marketing :  Case Analysis (45 h) 
  • Fashion Product Development (60 h)
  • Fashion Buying (60 h)
  • Budget Planning and Financial Analysis (60 h)

Semester 5

  • Final Project : Ideation and Research (45 h)
  • Marketing Strategies (45 h)
  • Stock Management (60 h)
  • Sales Management (60 h)
  • Integrated Communication Strategy (45 h)
  • Sustainable Product Management (60 h)
  • ECommerce Management (45 h)
  • Fashion Space Design (45 h)

Semester 6

  • Human Resources (45 h)
  • Laws and Regulations (45 h)
  • Final Project:  Development and Execution (90 h)
  • Internship (120 h)

* The College reserves the right to substitute some courses.

  • 3 Physical Education courses (90 h)
  • 3 Humanities courses (150 h)
  • 4 Language and Literature courses (240 h)
  • 2 Second Language courses (90 h)
  • 2 complementary courses (90 h)

Restyle your DEC program in fashion in the image of what YOU want to be with A program in your own colors.

  • Make YOUR DREAMS a reality with the tools that will be provided to you
  • Give your courses a personal touch by tailoring projects according to YOUR PERSONAL INTERESTS
  • Build a portfolio reflecting YOUR AMBITIONS

The use of a laptop computer is mandatory (learn more). Required software: Adobe Creative Cloud and Microsoft Office (or equivalent suite) software with student or regular license.

*The language of the required software must correspond to the language of instruction. 

The following features are required for Macs and PCs:

  • Operating system: macOS version 11 (Big Sur) or Microsoft Windows 10 *performing at 64-bit; 
  • Processor: Intel (or equivalent brand) multi-core;
  • Memory: 8 GB (16 GB recommended); 
  • Hard disk: 500 GB (recommended);
  • Screen: 13-inch with 1200 x 800 resolution (minimum);
  • Connectivity: WIFI
  • Accessories: A webcam and built-in (or external) microphone and headphones are mandatory. (A mouse and an extended screen system are also recommended for long-term comfort and progressive productivity).

Work experience is recognized and in high demand by employers. The Work-Study Program (WSP) is an educational model that allows you to undertake two paid internships during your studies to gain work experience related to your field of study. Please consult the Work-Study Program section for more details. Not available to students who begin in the Winter semester.

This training is offered in English, in French or as a bilingual option. Please consult the Bilingual options section for more details.