LaSalle College | Montreal > International School of Fashion, Arts and Design > Fashion Marketing

Fashion Marketing - 571.C0

From the creative to the administrative, learning the fundamentals of fashion marketing is what this program offers. Each stage of the marketing process is developed through various fashion courses to ensure that our future graduates are more than qualified.

At LaSalle College’s International School of Fashion, Arts and Design, the expertise of our teachers who are professionals in the field expose students to the realities of the industry as they receive a solid training in marketing that reflects the latest strategies and practices.

The International School of Fashion, Arts and Design gives you the tools to bring your dream career to life. Make it happen and register for the Fashion Marketing program today!

Fashion Marketing Program

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Employment prospects

The field of Fashion Marketing offers a variety of interesting opportunities!

  • Professions related to buying:
    - Buyer or assistant buyer
    - Brand or product manager
  • Professions related to visual presentation:
    - Merchandiser
    - Visual presentation specialist
  • Professions related to promotion:
    - Promotional event coordinator
    - Assistant writer or editor
    - Stylist
  • Professions related to retail:
    - Supervisor
    - Manager or assistant manager
    - Retailer
    - Trainer
  • Professions related to wholesale:
    - Sales manager
    - Product developer
    - Sales representative

 

Fashion Marketing Program 

 

 

Do the Work-Study Approach (ATE)

Also known as Co-op Program, the Work-Study Approach for Vocational and Technical Training allows you to work and get paid in your field of study. You can accummulate up to 6 months of professional experience before you actually graduate. The ATE mention (Alternance Travail-Études) will appear on your report card as well as on your diploma.

Each job period lasts anywhere between 8 to 16 weeks and happens during the summer break. The ATE is recognized by MELS (the ministère de l’Éducation, du loisir et du sport)

For more info, visit inforoutefpt.org/ate or get in touch with us. 


Course list

Specialized training:

  • Fashion phenomena
  • Fashion and society
  • Analysis of factors influencing the fashion market
  • Analysis of fibres and textile
  • Textile evaluation for a fashion product
  • Integration in workplace I
  • Integration in workplace II
  • Job tasks in Fashion Marketing
  • Budget planning
  • Accounting principles - Fashion Industry
  • Exclusive program development
  • Environment and consuming
  • Financial management of a fashion enterprise
  • Exclusive program management
  • Cloth and accessories assortment planning
  • Import-Export (Entrepreneurship)
  • Law, regulations and codes
  • Sales office or store layout
  • Approach to planning
  • Introduction to Fashion Marketing
  • Marketing-II - Case analysis
  • Personnel Supervision & Management
  • Fashion Enterprise Project
  • Communication Mix Elements
  • Data Gathering and Analysis - Fashion Industry
  • Cloth and accessories assortment selection
  • Fashion Presentation Planning
  • Computer Laboratory
  • Visual Presentation Strategy - Fashion Industry
  • Sales Management - Fashion Industry
  • Fashion Merchandise Management
  • Advertising & Promotional Activities Plan
  • Customers and Suppliers Prospecting

General Training:

  • 3 Physical education courses
  • 3 Humanities courses
  • 4 Language and literature courses
  • 2 Second language courses
  • 2 Complementary courses

* The College reserves the right to substitute some courses.

  • RITA SEBTIFASHION MARKETINGLaSalle College | Montréal, 2014
  • CLAUDIA PASSALACQUAFASHION MARKETINGLaSalle College | Montréal, 2012
  • GOLDIE OKORIEFASHION MARKETINGLaSalle College | Montréal, 2014
  • KUNDONA SAINGFASHION MARKETINGLaSalle College | Montréal, 2014
  • CATHERINE ANTONOPOULOSFASHION MARKETINGLaSalle College | Montréal, 2014
  • ALEXA DEL CORPOFASHION MARKETINGLaSalle College | Montréal, 2014
  • JESSICA BERNARDFASHION MARKETINGLaSalle College | Montréal, 2014
  • LIANE CHARBONNEAUFASHION MARKETINGLaSalle College | Montréal, 2013
  • MARISELA GOYOFASHION MARKETINGLaSalle College | Montréal, 2014
  • THOMAS JAY FARINAROFASHION MARKETINGLaSalle College | Montréal, 2014
 

Admission criteria

Have obtained a Secondary School Diploma (DES) and completed the following courses :

  • Language of Instruction from Secondary V
  • Second Language from Secondary V
  • Mathematics from Secondary IV
  • Physical Sciences from Secondary IV
  • History from Secondary IV

or

Have obtained a Professional Studies Diploma (DEP) and completed the following courses:

  • Language of Instruction from Secondary V
  • Second Language from Secondary V
  • Mathematics from Secondary IV

or

Have obtained an equivalent education or an instruction deemed sufficient. Every case will be analysed by the college.

Level

  • This program leads to a Diploma of Collegial Studies (DEC) (Senior Matriculation).
  • Holders of a Diploma of Collegial Studies (DEC) in Fashion Marketing are qualified to pursue university studies.

LaSalle College has reached special agreements with numerous universities, allowing its graduates to obtain equivalence credits for courses successfully completed.

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