Employment Prospects

Upon completion of the program, graduates will have the necessary skills to work in the following business environments:

• Advertising agencies/communications and marketing departments
• Media placement agencies
• Radio and television stations
• Newspapers and magazines
• Public relations and marketing firms
• Social agencies and para-governmental organizations
• Government (federal, provincial or municipal)

Course List

Specialized Training:

• Work functions in media management and advertising
  
• Advertising and promotions
  
• Commercial research
  
• Generating ideas
  
• Public relations
  
• Marketing
  
• Computer-graphics conception I
  
• Commercial representation and communications I
  
• Advertising mock-ups
  
• Consumer behaviour
  
• Workshop: media sales
  
• Marketing strategy
  
• Commercial representation and communications II
  
• Sponsorships and financial campaigns
  
• Advertising — new media
  
• Advertising workshop
  
• Language and media
  
• Computer-graphics conception II
  
• Radio production
  
• Agency management
  
• Television production
  
• Advertising internship
  

Admission Criteria

• As per the admission criteria for an AEC as set by the ministère de l’Éducation, du Loisir et du Sport.