Media Communication and Publicity - NWY.11

Medias and Advertising

Based on the increasing demands of the business field, this program was developed for individuals who have an interest in media and advertising management, and an appetite for a fascinating career.

The program aims to initiate the student to marketing and advertising communication strategies.  Throughout the program, students will participate in the design and coordination of advertising campaigns and special events for advertising agencies or clients.

They will have to develop, organize and produce effective communications tools that will catch the public’s attention, and determine the best method for reaching a target market. This program was designed for students to acquire the necessary communications skills to be able to sell themselves on the job market.

Employment prospects

Upon completion of the program, graduates will have the necessary skills to work in the following business environments:

  • Advertising agencies/communications and marketing departments
  • Media placement agencies
  • Radio and television stations
  • Newspapers and magazines
  • Public relations and marketing firms
  • Social agencies and para-governmental organizations
  • Government (federal, provincial or municipal)

Course list

Specialized training:

  • Work functions in media management and advertising
  • Advertising and promotions
  • Commercial research
  • Generating ideas
  • Public relations
  • Marketing
  • Computer-graphics conception I
  • Commercial representation and communications I
  • Advertising mock-ups
  • Consumer behaviour
  • Workshop: media sales
  • Marketing strategy
  • Commercial representation and communications II
  • Sponsorships and financial campaigns
  • Advertising — new media
  • Advertising workshop
  • Language and media
  • Computer-graphics conception II
  • Radio production
  • Agency management
  • Television production
  • Advertising internship

Admission criteria

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CANADA
COLOMBIA
Mexico
Tunisia
Turkey
Other partnerships :
  • Tizi Ouzou, ALGERIA
  • Jeddah, SAUDI ARABIA
  • Suzhou, PR, CHINA