Based on the increasing demands of the business field, this program was developed for individuals who have an interest in media and advertising management, and an appetite for a fascinating career.
The program aims to initiate the student to marketing and advertising communication strategies. Throughout the program, students will participate in the design and coordination of advertising campaigns and special events for advertising agencies or clients.
They will have to develop, organize and produce effective communications tools that will catch the public’s attention, and determine the best method for reaching a target market. This program was designed for students to acquire the necessary communications skills to be able to sell themselves on the job market.