DEC - Fashion, Arts & Design | 571.C0 | Fashion Marketing

This program is the most effective way to learn the fundamentals of Fashion Marketing. Each stage of the marketing process is developed through the various courses.

Given by professionals in the field, the Fashion Marketing courses expose students to the realities of the industry as they receive solid training in marketing that reflects the latest strategies and practices. Canadian fashion industry employers seek world class creative entrepreneurial graduates who offer expertise in all aspects of marketing. As well, many opportunities arise for students to participate in varied fashion events, attend conferences and go on industry visits.

As of now, at LaSalle College, students have the option to study in both French and English. It is our bilingual option.

Program availability
Over 800 attendee and jury members

«Entreprise» offers an opportunity for the graduates to apply their entrepreneurial vision by presenting innovative business ideas to an influential jury composed of renowned members of the fashion and business industry

Winning concepts in the “ Les chics vitrines d'Alexis ” Contest

More than 180 students in Fashion Marketing presented a concept for a store window at the “ Les chics vitrines d’Alexis ” contest.

A successful "Fashion Night"

Each year, the Fashion Marketing students present Soirée Mode Collège LaSalle (SMCL), a series of flamboyant fashionshow

In this program, the use of a laptop computer is mandatory. Students must have a laptop or purchase one before beginning their studies. Standard or student license software must be installed when requested by teachers.

The following features are required for Macs and PCs:

  • Processor: Intel I5 minimum compatible with virtualization.
  • Memory: 4GB (8GB recommended, particularly for Illustrator)
  • Hard drive: 500 GB minimum
  • Screen: 14 inches minimum
  • Connectivity: WIFI and LAN
  • Ports: Minimum of one USB 3.0 port
  • Mouse (may be wireless)

Required software: Creative Cloud Suite and Office Suite or equivalent for Mac.

A career in marketing culminates in a management role within the evolving world of fashion. Your LaSalle College training will help you achieve goals within this multi-billion dollar industry.

  • Supply: Merchandiser, Buyer, Sales Representative, Sales Agent
  • Manufacturer: Product Manager, Merchandiser, Marketing Manager, Customer Sales Representative, Sales Representative, Sales Manager, International Sales Manager, Communications/PR Representative
  • Wholesaler: Product Manager, Sales Representative
  • Sales Agency: Sales Agent
  • Retail: Sales Associate, Store Manager, Junior Buyer, Buyer, Private Label Developer/Manager, Merchandise Manager, Visual Presentation Specialist, Manager
  • Promotion: Stylist, Event Planner/Coordinator, Fashion Show Coordinator
  • This Program leads to a Diploma of College Studies (DEC)
    (Senior Matriculation).
  • Holders of a Diploma of College Studies (DEC) in Fashion Design can, if they wish, pursue university studies.

LaSalle College has reached special agreements with numerous universities, allowing its graduates to obtain equivalence credits for courses successfully completed.

Semester 1

  • The Fashion Industry and its Careers (45 h)
  • Creative Software Applications (75 h)
  • Fashion Phenomena (45 h)
  • Intro to Fashion Marketing (45 h)
  • Social Media Strategies (45 h)

Semester 2

  • Visual Presentation Strategy (45 h)
  • Fashion and Society (45 h)
  • Communication Mix Elements (45 h)
  • Accounting in Fashion (60 h)
  • Analysis of Fibers and Textiles (45 h)

Semester 3

  • Marketing II - Case Analysis (45 h)
  • Fashion Presentation Planning (105 h)
  • Budget Planning (45 h)
  • Textile Evaluation for a Fashion Product (45 h)
  • Sales Office or Store Layout (45 h)

Semester 4

  • Analysis of Factors Influencing Fashion (45 h)
  • Private Label Development (60h)
  • Data Gathering and Analysis (60 h)
  • Financial Management in Fashion Industry (45 h)
  • Buying of Fashion Products (60 h)
  • Environment and Consumer (45 h)

Semester 5

  • Approach to Planning (45 h)
  • Stock Management (60 h)
  • Private Label Management (75 h)
  • Advertising and Promotion Activity Planning (45 h)
  • Sales Management (60 h)
  • E-Commerce Management (45 h)
  • Marketing Research : Final project (45 h)

Semester 6

  • Human Resource Supervision and Management (45 h)
  • Law, Regulations and Codes - Fashion Industry (45 h)
  • Internship (120 h)
  • Fashion Enterprise Project (90 h)

* The College reserves the right to substitute some courses.

  • 3 Physical Education courses (90 h)
  • 3 Humanities courses (150 h)
  • 4 Language and Literature courses (240 h)
  • 2 Second Language courses (90 h)
  • 2 complementary courses (90 h)


To have obtained a Secondary School Diploma (DES) and completed the following courses :

  • Language of Instruction from Secondary V
  • Second Language from Secondary V
  • Mathematics from Secondary IV
  • Physical Sciences from Secondary IV
  • History from Secondary IV


To have obtained a Professional Studies Diploma (DEP) and completed the following courses:

  • Language of Instruction from Secondary V
  • Second Language from Secondary V
  • Mathematics from Secondary IV


To have obtained an equivalent education or an instruction deemed sufficient. Every case will be analysed by the college.

Also known as Co-op Program, the Work-Study Approach for Vocational and Technical Training allows you to work and get paid in your field of study. You can accummulate up to 6 months of professional experience before you actually graduate. The ATE mention (Alternance Travail-Études) will appear on your report card as well as on your diploma.

Each job period lasts anywhere between 8 to 16 weeks and happens during the summer break. The ATE is recognized by the ministère de l'Enseignement supérieur, de la Recherche et de la Science (MESRS).

Please consult the Work-Study Program section for more details.