AEC - Fashion, Arts & Design | NTC1W | Fashion Marketing

The Fashion Marketing program (AEC) trains individuals to play a managing role in the ever-evolving fashion world. The tasks related to this profession are interesting and varied, covering areas such as : buying, selling, promoting and distributing fashion products, forecasting styles and trends and assessing communication needs and marketing strategies.

The program combines the creative and administrative facets of the industry, offering students a solid marketing training, while benefiting from Montreal’s fashion environment.

It features conferences and visits and provides students with the possibility of participating in several fashion events. The courses are given by professionals abreast of the latest trends in the industry and provide students with all the necessary tools required to quickly turn their skills into a successful career.

Students must have a laptop or purchase one before beginning their studies. Standard or student license software must be installed when requested by teachers.

The following features are required for Macs and PCs:

  • Processor: Intel I5 minimum compatible with virtualization.
  • Memory: 4GB (8GB recommended, particularly for Illustrator)
  • Hard drive: 500 GB minimum
  • Screen: 14 inches minimum
  • Connectivity: WIFI and LAN
  • Ports: Minimum of one USB 3.0 port
  • Mouse (may be wireless)

Required software: Creative Cloud Suite and Office Suite or equivalent for Mac.

Work experience is recognized and in high demand by employers. The Work-Study Program (WSP) is an educational model that allows you to undertake two paid internships during your studies to gain work experience related to your field of study. Please consult the Work-Study Program section for more details.

  • Fashion phenomena
  • Fashion and society
  • Analysis of factors influencing the fashion market
  • Analysis of fibres and textile
  • Textile evaluation for a fashion product
  • Integration in workplace I
  • Integration in workplace II
  • Computer Laboratory
  • Job tasks in Fashion Marketing
  • Budget planning
  • Accounting principles - Fashion Industry
  • Exclusive program development
  • Environment and consuming
  • Financial management of a fashion enterprise
  • Exclusive program management
  • Cloth and accessories assortment planning
  • Import-Export (Entrepreneurship)
  • Law, regulations and codes
  • Sales office or store layout
  • Approach to planning
  • Introduction to Fashion Marketing
  • Marketing-II - Case analysis
  • Personnel Supervision & Management
  • Fashion Enterprise Project
  • Communication Mix Elements
  • Data Gathering and Analysis - Fashion Industry
  • Cloth and accessories assortment selection
  • Fashion Presentation Planning
  • Visual Presentation Strategy - Fashion Industry
  • Sales Management - Fashion Industry
  • Fashion Merchandise Management
  • Advertising & Promotional Activities Plan
  • Customers and Suppliers Prospecting

Upon completion of the program, graduates may work in a number of positions such as:

Professions related to purchasing:

  • Buyer
  • Brand or product marketing manager

Professions related to visual presentation:

  • Display expert
  • Visual presentation specialist

Professions related to promotion:

  • Special event co-ordinator
  • Stylist
  • Advertising agent

Professions related to retail sales:

  • Supervisor
  • Director
  • Retailer
  • Trainer

Professions related to wholesale:

  • Sales representative
  • Product manager
  • Sales agent