Fashion Marketing NTC.1H

The Fashion Marketing—Buyer’s Profile program is geared towards teaching you an exciting profession where you can expose your talent, and even influence future fashion collections!
As a buyer, you will select and purchase clothing as well as accessories for a boutique’s specific clientele.
Your intuition and sense of aesthetic will be useful to analyze and predict fashion trends.
Welcome to the exciting, competitive and multi-faceted world of fashion!





  • High-quality training; rich media content.
  • Continuous evaluation of your understanding of the subject at hand.
  • A variety of courses available remotely.
  • Freedom to build your life around the deadlines set by the program.
  • Virtual evening classes.
  • Length of program: 16 months;
  • 20 hours/ week of class (self-guided training and virtual classroom) and individual work.
If you have these qualities or skills, then a career in Fashion Marketing may be for you!

  • Aesthetic sensibility
  • Creativity
  • Interest in public relations and teamwork
  • Dynamism and initiative
  • Interest in business
  • Strong interest in fashion and everything connected to it
  • An ability to communicate with and convince people
After completing the Fashion Marketing E-learning program, you will have earned your diploma from LaSalle College, and gain access to the following fields of employment:

  • Purchase, sale, promotion and distribution of fashion merchandise
  • Predicting styles & trends
  • Evaluating target clientele needs
  • Managing communication
  • Managing marketing strategies
  • History of Fashion
  • The Marketing of Fashion
  • Fashion Occupations
  • Fiber & Textile Analysis
  • Analysis of Styles and Trends
  • Principles of Accounting
  • Prospecting of Clients & Suppliers
  • Developing an Exclusive Clothing Strategy
  • Introduction to Financial and Budgetary Planning
  • Planning the Assortment of Fashion Clothing and Accessories
  • Sales Force
  • Approaches to Planning
  • Import/Export Distribution
  • Choosing a Selection of Clothing & Accessories
  • Managing Fashion Merchandise
  • Integration in the Workplace

This training program is available in English and French.

Consult our self-guided training catalogue if you want to take any of these courses individually (without earning a diploma).

Follow this link for a detailed course list.