Fashion Marketing
ZAA.04

The Fashion Marketing program trains individuals to play
a managing role in the ever-evolving fashion world. The tasks
related to this profession are interesting and varied, covering
areas such as : buying, selling, promoting
and distributing fashion products,
forecasting styles and trends and
assessing communication needs
and marketing strategies. 

The program combines the creative and
administrative facets of the industry,
offering students a solid marketing
training, while benefiting from Montreal’s
fashion environment. 

It features conferences and visits
and provides students with the possibility
of participating in several fashion events. 
The courses are given by professionals
abreast of the latest trends in the industry
and provide students with all the necessary
tools required to quickly turn their skills
into a successful career.

Employment Prospects

Upon completion of the program, graduates may work in a number of positions such as:

  • Professions related to purchasing:
    - Buyer
    - Brand or product marketing manager
      
  • Professions related to visual presentation:
    - Display expert
    - Visual presentation specialist
  • Professions related to promotion:
    - Special event co-ordinator
    - Stylist
    - Advertising agent
  • Professions related to retail sales:
    - Supervisor
    - Director
    - Retailer
    - Trainer
  • Professions related to wholesale:
    - Sales representative
    - Product manager
    - Sales agent

Course List

Specialized Training:

  • Fashion phenomena
  • Fashion and society
  • Analysis of factors influencing the fashion market
  • Analysis of fibres and textile
  • Textile evaluation for a fashion product
  • Integration in workplace I
  • Integration in workplace II
  • Computer Laboratory
  • Job tasks in Fashion Marketing
  • Budget planning
  • Accounting principles - Fashion Industry
  • Exclusive program development
  • Environment and consuming
  • Financial management of a fashion enterprise
  • Exclusive program management
  • Cloth and accessories assortment planning
  • Import-Export (Entrepreneurship)
  • Law, regulations and codes
  • Sales office or store layout
  • Approach to planning
  • Introduction to Fashion Marketing
  • Marketing-II - Case analysis
  • Personnel Supervision & Management
  • Fashion Enterprise Project
  • Communication Mix Elements
  • Data Gathering and Analysis - Fashion Industry
  • Cloth and accessories assortment selection
  • Fashion Presentation Planning
  • Visual Presentation Strategy - Fashion Industry
  • Sales Management - Fashion Industry
  • Fashion Merchandise Management
  • Advertising & Promotional Activities Plan
  • Customers and Suppliers Prospecting

Admission Criteria

  • As per the admission criteria for an AEC as set by the ministère de l’Éducation, du Loisir et du Sport.

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