Fashion Marketing - Buyer's Profile

• High-quality training with rich media content.
• Continuous evaluation of your understanding of the subject at hand.
• A variety of courses available remotely.
• A combination of virtual classes, self-guided training, and homework for a minimum amount of class hours and a maximum amount of freedom.
• Virtual evening classes.
• Length of program: 16 months.
• 20 hours/ week of work (includes self-guided training, virtual classes and individual study time).

If you have these qualities or skills, then a career in Fashion Marketing may be for you!

• Aesthetic sensibility
• Creativity
• Interest in public relations and teamwork
• Dynamism and initiative
• Interest in business
• Strong interest in fashion and everything connected to it
• An ability to communicate with and convince people

After completing the Fashion Marketing E-learning program, you will have earned your diploma from LaSalle College, and gain access to the following fields of employment:

• Purchase, sale, promotion and distribution of fashion merchandise
• Predicting styles & trends
• Evaluating target clientele needs
• Managing communication
• Managing marketing strategies

• Computer with 64 bits 3GHz processor
• Windows 7 or higher; or Mac OS v.10.7 or higher
• Minimum 4 GB of RAM (8 GB of RAM recommended)
• Hard Drive 500GB
• Graphics Card
• High Speed Internet access
• Screen with minimum resolution of 1080 x 900 (1280 x 1024 recommended)
• Sound Card, headphones and microphones
• Application software and peripherals required for the course
• Burner, blank CDs and DVDs
• Flatbed Scanner

Term 1

• The History of Fashion 60 h
• Fibres & Textile Analysis 60 h
• Fashion Marketing 60 h
• Fashion Occupations 45 h

Term 2

• Creative Software Applications 60 h
• Accounting in Fashion Marketing 60 h
• Planning a Selection of Clothing and Accessories 45 h
• Retailing Business Study 45 h

Term 3

• Budget and Financial Planning 60 h
• Business-to-Business Sales 60 h
• Choosing a Selection of Clothing and Accessories 45 h
• Business Communications 45 h

Term 4

• Managing Fashion Merchandise 45 h
• Marketing and Planning Approaches 45 h
• E-Commerce 45 h
• Integration Project 120 h

Length of program: 16 months

20 hours / week of self-guided training, evening virtual classes and individual study time

This 900-hour program leads to an Attestation of College Studies (AEC) that is accredited by the ministère de l’Éducation et de l’Enseignement supérieur (MEES).

This training program is available in English and French.

Consult our self-guided training catalogue if you want to take any of these courses individually (without earning a diploma).

• Fibre and textile kit
• Adobe CC Suite

You must have prior training deemed sufficient and meet the www.lasallecollege.com/futur-students/admission/reglement-admissioncollege admission criteria set by MEES